Website usability testing and analyses are excellent first steps toward improving user experience or planning a website facelift or redesign. Whether you’re engaged in ecommerce or lead generation, understanding how your website performs – and how it stacks up against your competitors’ sites – is one of the most valuable investments you can make.
Usability Studies Based on Analytics Data
The keys to understanding user behavior on your website are within reach, but sometimes it’s difficult to know how to read and interpret them. With usability studies, our web intelligence experts dive deep into your analytics data to see what your users are doing now. Specifically, we look closely at which onsite elements drive conversions, as well as which pages cause users to drop off.
This statistical data helps us to determine not only how effective your site is, but what areas could be tested, refined or changed in order to better serve your users – and your bottom line.
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